
With over a thousand locations throughout seventy countries, the franchise today accounts for nine percent of the total revenue generated by the organisation as a whole, after having been in operation for eighteen years. Within a span of just two years, Bershka expanded from eighty to one hundred stores, establishing itself as the fashion destination of choice for a more sophisticated audience.
Each and every Bershka store is easily distinguished from the others due to the unique style of each one and the smart positioning of each one. The new design of the business has been meticulously planned out, from the storefront windows to the interior product displays, and every aspect of the design has been thoroughly studied. Whenever Bershka opens a new site, the company gives top priority to prime real estate in the most important shopping centres. The art of Bershka frequently focuses on buildings that are already in existence.