Represent

The Heaton brothers, George and Mike, established the high-end British label Represent in 2011. George started the company as an art project in college; he would find plain garments and screen print his patterns. Launched in 2012, the brand quickly became popular through B2B and internet sales. Launched in 2015 was the Storm collection, while the first campaign, Ghost, included in-house designed clothes. Following an exchange with Justin Bieber in Manchester, Represent gained exposure in 2016 with its debut Paris runway show. Showcased were the brand’s FW17 and SS18 collections, which highlighted their dedication to innovation and handiwork.

The business rethought its supply chain in 2018 and outsourced the manufacturing of high-quality jerseys to Portugal from the United Kingdom. Launched alongside the redesigned website and three pillars of Represent was the Owners’ Club collection, which drew inspiration from clubs for people who own classic cars. Through in-store activations, pop-up shops, and partnerships with Liam Gallagher, the brand’s physical presence expanded in 2022, contributing to its accelerated growth. The brand expanded its offerings with the introduction of the Viper sneaker and the 247 Run, Train, and Explore lines. Additionally, the organisation held its inaugural Community Day that year, which led to a surge in worker and community growth.

Streetwear Hoodies & Graphic Hoodies

European artisans create Represent high-end streetwear and graphic hoodies, which include unique graphic motifs and hand-distressed details. Made from high-quality medium- or heavy-weight jersey cotton, they are available in two different styles that zip across the front and the back. Represent graphic hoodies are the most popular, and they come in a variety of colours, including black, vintage black, vintage grey, and more. The Owners Club Hoodie is a fan favourite among Represent customers. You can get this streetwear hoodie in a variety of hues. It’s made of heavyweight jersey cotton. This hoodie might be the most comfortable thing you own because it is incredibly soft, pre-shrunk, and has an oversized cut.

The Blank Hoodie is another one of Represent  best-selling items. This roomy hoodie is made from the same fabric and fits much like their Owners Club hoodie; it comes in a wide variety of colours and tones. You may make a statement by wearing it with one of their graphic tees. Represent selection of black hoodies is a good place to start if you’re stuck. In need of some trousers to go with that hoodie? Take a look at their selection of cargo pants and mesh shorts. For a more put-together streetwear style, consider adding a varsity jacket as an extra layer. Check out Represent  selection of fleeces if you’re in the market for some extra warmth.

REPRESENT OWNERS CLUB ZIP HOODIE

Introducing the Represent Owners Club Zip Hoodie in Vintage Violet, a masterpiece of comfort and style distilled into a single garment. Designed for those who appreciate a blend of luxury and laid-back aesthetics, this zip hoodie features an oversized fit that effortlessly combines fashion-forward thinking with ultimate comfort. Crafted from heavyweight loopback jersey cotton, it promises not only superior softness but also durability, thanks to its pre-shrunk fabric. The unique appeal of this hoodie is further elevated by the pigment wash process it undergoes, resulting in a vintage, slightly washed tone that encapsulates casual elegance. Completing the look are ribbed trims, including hems and cuffs, for a snug, cozy fit and distinctive Represent branding that adorns both the chest and back. A subtle Represent metal bar on the pocket adds a touch of sophistication, ensuring this Vintage Violet Zip Hoodie stands out as a premium addition to any wardrobe.

REPRESENT OWNERS CLUB HOODIE

The REPRESENT OWNERS CLUB HOODIE embodies a unique blend of style and comfort. This tie-dye hoodie, with its slightly oversized fit, is crafted from heavyweight jersey cotton, ensuring both durability and a soft feel against the skin. Pre-shrunk and piece-dyed, it showcases an exceptional quality of color retention and fabric integrity. The design features the iconic Owners Club print on both the chest and the back, making a bold fashion statement. Enhanced with Cobrax Popper and loopback jersey for an added touch of sophistication, the hoodie is finished with ribbed hem and cuffs, ensuring a snug and comfortable fit. This piece not only stands out for its distinctive tie-dye pattern but also for its attention to detail and commitment to quality.

REPRESENT X FEATURE CHAMPIONS HOODIE

Introducing the pinnacle of streetwear luxury, the Represent x Feature Champions Hoodie in Stained Black embodies the essence of high-end fashion fused with urban grit. Crafted meticulously from heavyweight jersey cotton, this oversized hoodie revels in its unique stained black hue, achieved through a specialized fade-out wash that gives it a worn, edgy look. It’s not just a piece of clothing; it’s a statement, boasting the bold R x F graphic prominently displayed on the front. The intrigue doesn’t stop there – turn it around and you’re greeted with cracked graphics that sprawl across the back and sleeves, a testament to the meticulous attention to detail. An embroidered motif adorns the lower back, adding an elevated touch to the garment’s rugged aesthetic. Every stitch tells a story of craftsmanship, right down to the cover stitch embroidery and the signature Represent metal bar that subtly enhances the pocket. Whether you’re stepping out on the streets or lounging in luxury, the Represent x Feature Champions Hoodie is a testament to style, design, and the spirit of collaboration between two titans of the fashion industry.

ICARUS HOODIE

The Icarus Hoodie, elegantly presented in Taupe, embodies not just comfort but a profound narrative inspired by the annals of Greek Mythology. Its design marries the luxury of an oversized fit with the practicality of ribbed hem and cuffs, ensuring a snug and stylish wear. Notably adorned with a Represent metal bar on the pocket and a distinct Cobrax popper on the hood, this hoodie is a testament to meticulous craftsmanship and attention to detail. The centerpiece, a captivating graphic of the Greek hero Icarus, serves as a poignant reminder of humanity’s eternal quest for equilibrium. Through Icarus’s tale, the hoodie narrates the delicate balance between ambition and humility, urging wearers to strive for greatness while being wary of the pitfalls of hubris. This Taupe Icarus Hoodie transcends mere fashion to become a wearable piece of philosophy, symbolizing the beautiful, albeit perilous, dance between dreaming too big and not dreaming at all.

FALL FROM OLYMPUS ZIP HOODIE

The Fall From Olympus Zip Hoodie, exquisitely designed in a Storm color, entices with its superior heavyweight cotton material, promising not only warmth but an unrivaled standard of quality. Envisioned with a fashion-forward slightly oversized fit, it captivates with the mythical Fall From Olympus graphic adorning both the back and the front, creating a visual narrative that’s both ancient and contemporary. The hoodie’s design is meticulously finished with ribbed hems and cuffs for a snug fit, and a distinctive Represent metal bar on the pocket adds a touch of luxe craftsmanship. Unique to this piece is its pigment wash treatment, which gives the fabric a sought-after vintage character, enhancing the hoodie’s distinctive storm graphic and ensuring that it stands out in any wardrobe with a blend of rebellion and regality. This hoodie doesn’t just clothe; it tells a story with every thread.

FAQS

How does the fit of the Represent Hoodies measure?

Represent hoodies are known for their unique large fit, which is wide and square.

What materials are used to make Represent Hoodies?

Represent use high weight jersey cotton for the majority of their hoodies. The product description includes the composition and GSM.

Should I soak my Represent Hoodies in cold water before washing them?

Hoodies should be washed inside out at 30 degrees Celsius, according to their recommendation.

Are Represent Hoodies machine washable?

Represent hoodies should not be tumble dried.