About Frmoda
In 2007, Luigi Bertoli and Claudio Salogni, two Managers able to design the future and so motivated to change that they set up an online e-Shop, by anticipating the Trends that would have grown in the following years, founded FRMODA S.r.l. as a commercial hub in the province of Brescia.
The initial e-Commerce platform went live in 2011, and by 2014, a specialised Luxury Fashion Online Store was up and running, selling apparel, footwear, and accessories.
The 2017 removal of the Beauty Area improved the FRMODA Brand Identity as a result of the introduction of specialised fragrances.
By forming ties with Cadeaux La Maison de Fragrance, a historic perfumery on Corso Trieste near Ponte di Legno, FRMODA hopes to expand its presence and expertise in the retail sector. The store has already attracted international designers such as Tom Ford, Alchimista, Carner Barcelona, Farmacia SS. Annunciata, Francesca dell’Oro, Nobile 1942, Perris Montecarlo, Masque Milano, and Kilian.
In addition to the revenue boost that comes from selling beauty products, the Fashion e-shop has also taken steps to establish more personal relationships with internationally renowned and Made in Italy fashion houses like Dsquared2, Philippe Model, EA7, Emporio Armani, Moschino, Stella McCartney, Palm Angels, Versace Jeans Couture, Golden Goose, Veja, Alexander McQueen, and Chiara Ferragni.
While the year 2020 was a roller coaster for most of them, FRMODA was prepared: since it has always believed in the Online selling, it managed to confront the challenge by increasing its investment, already occurring in the e-Commerce industry in previous years. FRMODA’s new Headquarter, which features offices, shooting and logistic hubs, and a large space for loading and unloading items, was launched at the same time as the company’s strong business organisation at its foundation allowed it to continue in the race and expand sales.
With the help of a new enterprise resource planning system (ERP) and a product information management (PIM) system called Akeneo, the new version of FRMODA took off in 2022. Adobe Commerce, a headless e-commerce platform, was chosen because it meets all of these criteria and more. In order to provide a one-of-a-kind and customer-centric web and selling experience, the new edition improves marketing automation and draws closer to the Customer.
New categories and product types have been introduced alongside the launch of the updated Platform. These include not just Men’s and Women’s Clothing but also Beauty, expanded to include Cosmetics and Make-up, HomeDecor, and Wine, including Champagne and the finest labels.
Among FRMODA’s many core values is a dedication to the environment, which manifests itself in several ways: the company prioritises the use of recycled materials throughout the hub and only works with designers who share its concern for the planet when hiring new talent.
Men’s Sneakers Collection
The world of fashion is constantly evolving, and when it comes to men’s footwear, nothing epitomizes that better than Frmoda’s collection of sneakers. With a wide range of styles, colors, and designs, Frmoda has become a go-to destination for fashion-conscious men who demand nothing but the best. Whether you’re dressing up or down, these shoes can effortlessly complement any outfit, thanks to their high-quality materials and impeccable craftsmanship. From classic leather sneakers to trendy chunky styles, Frmoda has something to suit every taste and occasion. With Frmoda’s sneakers on your feet, you are sure to make a statement and stand out from the crowd. So why settle for ordinary shoes when you can experience the excellence of Frmoda?
Women’s Sneakers Collection
Frmoda’s Women’s Sneakers Collection offers a blend of style, comfort, and quality that every fashion-forward woman desires. The collection features a wide range of sneakers that will cater to every need – from athleisure wear to casual outfits. Frmoda’s sneakers are crafted with premium materials to ensure durability and long-lasting wearability. The attention to detail is apparent in every design, from bold patterns to intricate embellishments. These sneakers are not just a fashion statement; they are built to support your feet, making them a practical choice for the modern woman who is always on the move. If you’re looking to enhance your sneaker collection, Frmoda’s Women’s Sneakers Collection is definitely worth considering.
Why Frmoda is good for shopping?
In today’s digital age, consumers have numerous options when it comes to shopping online. Frmoda stands out as a reliable and efficient choice for those seeking quality products at affordable prices. With a wide variety of offerings across various categories, Frmoda ensures that customers have access to the latest fashion, beauty, and lifestyle trends. The platform’s user-friendly interface makes it easy for customers to navigate and find what they’re looking for. Additionally, Frmoda’s commitment to excellence is evident in its prompt and secure delivery options. Whether you’re in the market for a new outfit or looking to update your home décor, Frmoda is the perfect destination for all your shopping needs.
